Posted July 20, 2018

Refined Apple Designs Signal a Re-imagined Fed Square

Refined designs of the Apple Global Flagship Store at Fed Square have been released today after a series of design workshops involving Fed Square Management, the Victorian Government, Melbourne City Council and Apple.

Part of a broader reimagining of Fed Square, which includes the new Digital Facade on the Transport Building and the new Melbourne Metro Train Station entrance, the Apple Global Flagship Store will create more than 500 square metres of new public space, provide outdoor shading, better connect the square to the Yarra River, deliver more cultural events and boost visitor numbers.

The refined designs complement Fed Square’s existing buildings and include a new roof design to allow for solar power as well as new solar shading design feature that enhances the energy efficiency of the building.

The addition of Apple to Fed Square’s existing tenants is expected to attract an additional two million additional people to Federation Square every year.

CEO of Federation Square Jonathan Tribe said the Apple Global Flagship Store is “consistent with Federations Square’s Civic and Cultural Charter, which recognises Melbourne’s pre-eminence as a centre for creativity and innovation.”

A daily program of free events – Today at Apple – will use local creative talent to run workshops and experiences showcasing local tech, design, art and education communities. The free program provided by Apple will help to inspire and educate Victorians of any age, cementing Melbourne as the nation’s cultural and tech capital.

The Apple Global Flagship Store in Fed Square reinforces Melbourne’s reputation as the undisputed tech capital of Australia.

For more information visit the Department of Economic Development, Jobs Transport and Resources.